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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrows Customers

By Jan Chipchase

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as �one of the 50 smartest people in tech,� has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our

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